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WE BELIEVE IN AUTHENTIC BEAUTY

It’s our shared belief,
it’s what binds and drives us.
It begins the very moment
you decide to be yourself.

WE BELIEVE
authentic beauty is natural and simple.
It doesn’t need sophisticated
photo filters, it grows with character.

WE BELIEVE
in pure ingredients from carefully
selected origins and
vegan formulas, free from
sulfates and silicones.

WE BELIEVE
in the honest artisan, building
on empathy, experience and skills.
Be part of the
#authenticbeautymovement.

  • SALON PROFESSIONAL DISTRIBUTOR FINDER

    Looking to carry Authentic Beauty Concept in your salon? Please see the list below of authorized distributors who carry Authentic Beauty Concept. 

    SALON DISTRIBUTOR 

  • ENHANCE AUTHENTIC BEAUTY IN ANY MOMENT

    For authentic beauty in any moment our new multitasking Hand & Hair Light Cream has ben carefully crafted to further enhance our authentic beauty world. Whether it's run through the lengths of your hair, or massaged into the skin for a wonderfully calming hand massage, our Hand & Hair Light Cream provides hairdresser-proven beautiful touchable results. 

    PRODUCTS 

  • VEGAN BLOW-DRY

    When it comes to sustainability, we believe that less is more. That’s why we believe in the power of a professional blow-dry – with the great, lasting results they provide, your hair will look better for longer, and you can spend less time washing and styling it. 

    VEGAN BLOW-DRY 

  • VIRTUAL EDUCATION SEMINARS

    Join the #authenticbeautymovement with our virtual seminars. Register now for our upcoming education! 

    EDUCATION 

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