WE ARE ONE COMMUNITY SHARING ONE BELIEF

Authentic Beauty Concept was inspired by artisans and hairdressers who share the same values. Discover our story! #AuthenticBeautyMovement

WE ARE ONE COMMUNITY SHARING ONE BELIEF

PEOPLE

PURE FORMULAS

All our products are formulated with the purest essence of their key ingredients. Find out how and why they were selected.

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PRODUCT
BEING PERFECTLY IMPERFECT

Being authentic means embracing imperfections, says Hester Wernert-Rijn. The dutch hairdresser on how authentic beauty evolved in recent years.

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COMMUNITY

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#AUTHENTICBEAUTYMOVEMENT

ABOUT

What is Authentic Beauty Concept?