We Believe in Pure Ingredients

We have expanded our Hydrate range to include three brand new textured hair heroes: Hydrate Intense Treatment, Hydrate Curl Enhancer, Hydrate Smoothing Serum – all co-created with curl expert, Evan Joseph.

To complement our ranges tailored to individual hair types, we created a selection of carefully formulated products that provide a mindful experience for everyone.

When we decided that we wanted to create a high-performance styling range, pure as well as effective, the topic of nature meets science immediately took over the conversation.